PRIVACY POLICY

Last updated: October 2025

1. INTRODUCTION

POWERPRODUCTS B.V. ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our website and services.

2. DATA WE COLLECT

Personal Information
• Email address (for account creation and communications)
• Name and delivery address (for order fulfillment)
• Payment information (processed securely by Stripe/Mollie)

Profile Information
• Weight, fitness goals, activity level (for personalization)
• Dietary restrictions and lifestyle preferences
• Training frequency and recovery quality

Usage Data
• Pages visited, time spent, clicks (via analytics cookies)
• Device type, browser, IP address (anonymized)
• Order history and subscription preferences

3. HOW WE USE YOUR DATA

• Personalization: Calculate nutrition needs and recommend products
• Order Fulfillment: Process and deliver subscriptions
• Communication: Send order confirmations, delivery updates, educational content
• Improvement: Analyze usage to enhance platform and recommendations
• Legal Compliance: Meet regulatory and tax obligations

4. LEGAL BASIS (GDPR)

• Contract Performance: Processing orders and subscriptions
• Legitimate Interest: Platform improvement, fraud prevention
• Consent: Marketing communications, analytics cookies
• Legal Obligation: Tax records, compliance reporting

5. COOKIES

Necessary Cookies (Always Active)
• pwr_consent: Stores your cookie preferences
• pwr_session: Maintains your login session

Analytics Cookies (Optional)
• _ga, _gid: Google Analytics for usage insights

Marketing Cookies (Optional)
• _fbp, fr: Facebook Pixel for ad targeting

6. DATA SHARING

We share data only when necessary:

• Payment Processors: Stripe, Mollie (secure payment handling)
• Shipping Partners: PostNL, MyParcel (delivery fulfillment)
• Email Service: SendGrid, Postmark (transactional emails)
• Analytics: Google Analytics (anonymized usage data)

We NEVER sell your personal data to third parties.

7. DATA RETENTION

• Active Subscriptions: Retained while subscription is active
• Canceled Accounts: Deleted 90 days after cancellation (unless legal requirement)
• Order History: 7 years (tax/accounting obligation)
• Marketing Data: Until consent is withdrawn

8. YOUR RIGHTS (GDPR)

• Access: Request a copy of your data
• Rectification: Correct inaccurate information
• Erasure: Request deletion ("right to be forgotten")
• Portability: Export your data in machine-readable format
• Restriction: Limit processing of your data
• Objection: Object to marketing or profiling
• Withdraw Consent: Revoke permissions at any time

To exercise your rights, email: privacy@pwrproducts.com

9. DATA SECURITY

We implement industry-standard security measures:

• Encryption: HTTPS/TLS for data transmission
• Access Control: Role-based permissions, 2FA for admin
• Payment Security: PCI-DSS compliant processors (no card data stored)
• Regular Audits: Security reviews and penetration testing

10. INTERNATIONAL TRANSFERS

Your data is stored within the EU/EEA. If transfers outside the EU occur (e.g., US-based services), we ensure adequate safeguards via Standard Contractual Clauses (SCCs) or Privacy Shield equivalents.

11. CHILDREN'S PRIVACY

Our services are not intended for individuals under 18. We do not knowingly collect data from minors. If you believe we have inadvertently collected such data, contact us immediately.

12. CHANGES TO THIS POLICY

We may update this policy periodically. Changes will be posted on this page with an updated "Last updated" date. Significant changes will be communicated via email.

13. CONTACT & COMPLAINTS

Data Controller:
POWERPRODUCTS B.V.
Email: privacy@pwrproducts.com

Supervisory Authority:
Autoriteit Persoonsgegevens (Dutch DPA)
Website: autoriteitpersoonsgegevens.nl

Questions about your privacy?